Public Opinion


On 100th Anniversary of the Armistice, Remembrance Day Attendance Set to Soar (39%, +10 Points)

Over a third (35%) of Canadians know someone who has served in an overseas mission in the last 20 years
Public Opinion Publication

Public Perspectives: Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges

This report explores Canadians’ entrepreneurial aspirations, experience, spirit, engagement in society and expectations for government support.

Canadian Public Relations Society

Communication is the foundation upon which we build reputation, acquire customers or gain political allies. Effective communication can mitigate challenges and crises, change attitudes and behaviors, drive societal shifts, and grow businesses.

Six in Ten (63%) Teen Girls in Canada Are Concerned They May Experience War in Their Lifetime

Nine in Ten Agree Remembrance Day Should Focus on More Than Past Conflicts

Canadian Girls (43%) Twice As Likely As Boys (21%) To Have Experienced Sexism

Canada’s Next Generation Believes In Gender Equality

Global News Cannabis Omnibus

With the upcoming legalization of marijuana, Ipsos has undertaken polling for Global news to explore the attitudes and behaviours towards cannabis consumption in Canada. The data in this report has been used by Global News in their TV broadcasts and online stories
Consumer Behavior Publication

To Market, To Market We Go…

Is your brand ready to take advantage of the cannabis culture?

Two in Three (65%) Canadian Teens Believe Girls Have Unequal Social, Economic, and Political Rights

Canadian Youth On Average Noticing Unequal Treatment At 11-Years-Old

Four in Ten (40%) Canadians Aged 25-64 get Less Than 30 Minutes Exercise or Physical Activity Each Day

Majority says Making Time for an Exercise Class is Difficult (75%), would Work Out More if they could Do It from Home (70%)