Public Opinion


Nearly Half of Canadians (47%) Confident They’ll Take a Winter Vacation; Up 6 Points Since Last Year

More Are Motivated by Need for R&R than Desire to Escape the Cold
Customers Survey

Black Friday Trumps Cyber Monday As Preferred Shopping Day, Perceived Savings Biggest Deciding Factor

Six in Ten (59%) Black Friday Shoppers Influenced by Perceived Savings, Compared to Just Two in Five (41%) Cyber Monday Shoppers

One in Six (16%) Cannabis Users Say They’ve Been Shamed for Consuming in Public, but Most (59%) Users Say They’ve Only Consumed Cannabis in Private

Only One in Three (35%) Canadians Have Noticed an Increase in the Public Consumption of Cannabis

Potential for Interest-Rate Hike Increases Fear of Bankruptcy

Nearly Half (45%; +7pts) of Canadians are Already Feeling the Effects of the Interest Rate Increase
Healthcare Survey

Staying Home Sick? Eight in Ten (82%) Employed Canadians Would go to Work Sick if their Employer Required Sick Notes for Minor Illnesses

Seven in Ten (70%) Oppose the Ontario Government’s Proposal to Re-Instate Employer’s Ability to Require Sick Notes

Halifax International Security Forum

Don’t miss your opportunity to hear from Ipsos’ Darrell Bricker who will be participating in a dinner “off the record’ panel discussion exploring Demography.

Nearly Half (44%) of Canadians Are More Prepared for a Stormy Day Than a Financial Emergency

Six in Ten (62%) Check the Weather Daily Online or an App, while Fewer Bank Online (25%) or Monitor their Accounts (29%) Daily