Public Opinion


Canadians Assess 2018 as Worse than 2017; Pessimism Continues into 2019

Only Six in Ten (61%) Say their Financial Situation is Good (-5 Points) as Canadians Expect to Spend More on Food, Housing and Health in 2019

Canadian Families Becoming More Insular

Canadian Families Becoming More Insular as Poll Finds Time With Family Increasing While Connections with Neighbours and Community Decreasing. Canadians Have Had a Social Visit with Only 2 of Their Neighbours in the Last 6 Months; Know the Last Names of Only 3 of their Closest 10 Neighbours.

Three Quarters (75%) Say Canada Needs to Do More to Address Climate Change

Most Canadians are a Long Way Off from Ditching their Gas-Guzzling Vehicles. Gas Would Have to Rise to $2.40/litre to Convince the Average Canadian to Switch to a more Fuel-Efficient Alternative
Environment Survey

Quebecers largely in favour of the electrification of transport, specifically for school buses

Latest survey conducted by Ipsos and The Lion Electric Co. shows Quebecers largely agree with positive impact of the electrification of transport, specifically for school buses, and even more so in the Greater Montréal Area

[EVENT] Most Influential Brands: Truth & Tendencies

Join Ipsos, The Globe and Mail, along with the ACA and Publicis as we release the results of the 2018 Ipsos Most Influential Brands study.
Public Opinion Publication

The Behavioral Science of Customer Experience

Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
Public Opinion Publication

Will Canada’s cannabis market eat into holiday alcohol sales?

Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.
Public Opinion Publication

Public Perspectives: The Perils of Perception

Things Are Often Not as Bad as They Seem

Canadian Parents Have Important Role to Play in Educating Teenage Daughters about Internet Safety and Risk of Sex Trafficking, According to new Covenant House / Ipsos Survey

Improved Familiarity with Sex Trafficking and its Risks Can Lead to Safer Behaviour among Teenaged Girls


Teenage Girls More Likely to be Aware of Risky Behaviour and Avoid It When Parents are Aware of Child’s Social Media