Reputation

In our latest Ipsos Global Reputation Monitor, we explore the impact of companies’ 'homes' on how they are perceived by citizen-consumers around the world.

Only six months ago 52% of Canadians saw the US as a positive influencer; now only 19% feel the same.

Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:

Please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada.

Please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada.

Please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada.

While Some Sectors Have Realized Double-Digit Gains in Favourability over Last Two Years, Others Remain Stagnant

The definitive link between corporate reputation and better business efficiency.