Society


Society Publication

Can we bridge the generational divide? The first step is understanding it

Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.
Society Survey

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Society Survey

Canada's Biggest Consumer Opportunity Is Choosing Brands Today

A consumer market as large as Quebec has a lot to say – and your competitors are taking notes. Can you afford to ignore them?
Society Survey

Ipsos Data Indicates Wealthsimple’s Market Penetration in Canada Steadily Increasing

More Canadians are choosing Wealthsimple not only for their investment needs but also for their daily banking activities.
Society Press release

Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
Society Survey

Old age begins at 66, but six in ten say they are not looking forward to it

New research across 32 countries dives into global attitudes to aging, with 57% on average saying they are not looking forward to old age.