Society

With the U.S. signaling a more protectionist stance and proposing hefty tariffs on Canadian resources, the economic implications could be profound. In this context, understanding the pulse of Canadian public opinion is more critical than ever.

Join us live. This session will not be available on demand.

Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.

New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.

The industry's overall Net Promoter Score (NPS®) improved in 2024, indicating a heightened willingness to recommend insurers.

Join Ipsos’ Emma Balment sharing research insights to help inform your strategies.

Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.

Google, Amazon and Youtube round out the top 3 brands.

Join us on February 26 for our next Western Canada Lunch & Learn Insights series as Ipsos experts share the latest research on the dynamic world of EVs