Sustainability


Taking steps towards sustainable travel

Global Ipsos polling finds many people are open to becoming more sustainable tourists.

Would you cut down on hamburgers for the planet?

Whatever the price, many Canadians don’t look prepared to swap out BBQ staples like hot dogs for tofu dogs just yet.
Consumer Behavior Publication

How social insights help fashion brands stay on trend

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
Sustainability Publication

Carbon taxes are meant to boost gas prices…

… so why aren’t governments cheering these hikes at the pump to encourage consumers? We explore the data.

Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions

New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions.

Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern

Awareness of government actions to combat climate change is low in most countries despite high level of concern.

Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power

Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum

Despite climate concern, fewer Canadians have changed their consumption habits than before the pandemic

Women lead climate-conscious changes in Canada; key generational differences in the steps adopted
Environment Survey

Two thirds of Canadians (65%) consider ESG important factors when deciding on investment purchases

Gen Z and Millennials are more likely to say ESG factors are important than older generations