Two Thirds (65%) Support Dr. Henry Morgentaler's Appointment to the Order of Canada

Toronto, ON - On the heels of the controversial appointment of abortion-rights activist Dr. Henry Morgentaler to the Order of Canada for his commitment to increased healthcare options for women, a new Ipsos Reid poll conducted exclusively on behalf of CanWest News Service and Global National finds that two thirds (65%) of Canadians `support' (27% strongly/37% somewhat) Dr. Morgentaler receiving Canada's highest honour.

Despite Prime Minister Harper's personal dissatisfaction with this decision and his subsequent comment that the Order of Canada should unite Canadians, it appears that he is in the minority, as only one in three (35%) Canadians `oppose' (19% strongly/16% somewhat) Dr. Morgentaler being awarded the Order of Canada.

Support for Morgentaler's appointment varies by many key demographics:

• Women (68%) are more likely than men (61%) to support Dr. Morgentaler's appointment to the Order of Canada.
• Quebecers (72%) are most likely to support this appointment, followed by those living in Ontario (69%), British Columbia (61%), Alberta (54%), Atlantic Canada (52%) and Saskatchewan and Manitoba (51%).
• Younger Canadians (70%), aged 18 to 34, are more likely than middle-aged Canadians (65%), 35 to 54, or older Canadians (59%) , 55 and older, to support this decision.

These are the findings of an Ipsos Reid poll conducted on behalf of CanWest News Service and Global Television from 07/4 to 07/7, 2008. This online survey of 1,023 adult Canadians was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20.

For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).

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