Virtually All Male (97%) Drivers Look After their own Vehicle Compared to Six-in-Ten (59%) Female Drivers
Consistent vehicle maintenance is one of the many ways a person can preserve the longevity of their car, truck or SUV. Interestingly, men and women also differ in the number of times they bring in their vehicles for servicing. Male drivers who are also the principal maintainers of one or more vehicles perform a total of almost 4 different automotive services during an average three-month period, compared to just 3 services for female drivers who are also the principal maintainers of their vehicles. What services are most commonly performed? The number one vehicle service performed is an oil change (90%), followed by wheel service (50%), air filter service (36%), brake service excluding fluid (32%) and scheduled maintenances and engine tune-ups (29%).
When having services performed on their vehicle, new car dealers tend to be the preferred place for over a quarter (27%) Canadian drivers. Females who are the principal maintainers of their vehicles are more likely to bring their vehicles to new car dealers (31%) or an independent garage (27%) for servicing compared to male principal maintainers who first say they "did it myself" (29%) and second go to a new car dealer (26%).
These are some of the findings of the new Ipsos Reid study CAAM (Canadian Automotive Aftermarket Monitor), a quarterly study conducted online with 3,500 vehicle owning adults ages 18 and over. Launched early in 2010, this syndicated tracking study monitors the purchasing behaviour and attitudes of Canadian vehicle owners with regards to vehicle maintenance and servicing.
For more information on this news release, please contact:
Michael Hsu
Vice President
Ipsos Reid
(416) 572-4406
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .
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