What the Future: Wellness – Canadian Edition
Wellness isn’t just a healthcare story anymore — it’s a business story.
Across Canada, people are taking health into their own hands — managing physical, mental, and emotional wellness through a growing mix of technologies, platforms, and personal practices. This shift is reshaping expectations across healthcare and beyond, with implications for food, retail, travel, technology, insurance, entertainment, and more.
What the Future: Wellness explores what this transformation means for organizations across sectors — and why the future of wellness demands attention from brands, employers, and innovators alike. From AI-powered diagnostics and virtual-first care to mental health support and lifestyle design, new definitions of wellness are emerging — and so are new questions about who shapes it, who pays for it, and who gets access.
Download the inaugural edition of our foresight magazine, What the Future with a specific focus on wellness. This new, comprehensive resource features exclusive Ipsos research together with insights shared by leading experts from across industries who are helping shape what wellness looks like today – and where it’s headed next.
