Will your brand survive AI?
Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.
In an era where AI is rapidly transforming consumer behavior, brand marketers face a critical challenge: adapting to a world where algorithms may soon influence purchasing decisions more than traditional marketing strategies.
Our latest study at Ipsos Canada reveals a startling trend - 63% of consumers are willing to try AI-recommended brands, even if it is not one of their usual brands. This shift threatens to redefine brand loyalty and the classic 'First Moment of Truth'.
Our article delves into this AI-driven revolution, exploring its impact on consumer decision-making, brand strategies, and the future of retail. We offer key insights and actionable recommendations to help your brand not just survive, but thrive in this new AI-powered marketplace.
Download our PDF to learn more.
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