Will your brand survive AI?

Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.

In an era where AI is rapidly transforming consumer behavior, brand marketers face a critical challenge: adapting to a world where algorithms may soon influence purchasing decisions more than traditional marketing strategies.

Our latest study at Ipsos Canada reveals a startling trend - 63% of consumers are willing to try AI-recommended brands, even if it is not one of their usual brands. This shift threatens to redefine brand loyalty and the classic 'First Moment of Truth'.

Our article delves into this AI-driven revolution, exploring its impact on consumer decision-making, brand strategies, and the future of retail. We offer key insights and actionable recommendations to help your brand not just survive, but thrive in this new AI-powered marketplace.

Download our PDF to learn more.

Download

The author(s)

Related news

  • NASPL Possible NW
    Consumer Behavior Event

    NASPL Possible NW

    Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.
  • [WEBINAR] 2025 KEYS: The Year in Review
    Consumers Events replay

    [WEBINAR] 2025 KEYS: The Year in Review

    Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
  • Coffee Association of Canada Conference
    Consumers Event

    Coffee Association of Canada Conference

    We’re excited to announce that Ipsos will be speaking at the Coffee Association of Canada’s Annual Conference on November 5 at Angus Glen Golf Club!