The former home of Pablo Escobar is now a theme park. This image is the best way to summarise the gap between the stereotypes and the reality. Of course, it is not a bed of roses, but with a good growth since ten years, a new positioning as membership of the Organisation for Economic Co-operation and Development, a new hope thanks to the peace with the guerrillas and a investments’ plan of 25 billion US Dollars, lot of things are moving.
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
