Ipsos
Insights Hub

Insights Hub

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Featured insights & publications

Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

04.11.25

Ipsos Update Publication

Ipsos Update – November 2025

04.11.25

Artificial Intelligence Publication

From Pixels to People

16.10.25

Artificial Intelligence Publication

Transforming Research Through Synthetic Data

13.10.25

Ipsos Update Publication

Ipsos Update – September 2025

09.10.25

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Politics 05.08.25

Know the New America & Beyond: July 2025

Ipsos Encyclopedia 17.07.25

Ipsos Encyclopedia

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Reputation Publication

The Reputation Council Report 2025

Ipsos Reputation Council Report 2025

08.10.25
Healthcare Publication

The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence

Exploring the landscape of patient-reported outcomes (PROs).

08.10.25
Media Publication

Campaign Effectiveness Ignited

Unlocking cross-media synergy with TV and social media

08.10.25
Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

08.10.25
Oncology Publication

Would You Want to Know? The Paradox of Early Cancer Detection

Read our new viewpoint and delve into the paradox of early cancer detection: how expanding screening methods – particularly multi-cancer early detection tests – while life-saving, pose considerations such as psychological impacts, false positives, and ethical dilemmas.

25.09.25
Switzerland Email Update

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Quick access by topics

Brands Publication

Introducing Brand Health Essentials

Faster insights on the issues that matter

25.09.25
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

27.08.25
Ipsos Update Publication

Ipsos Update – July 2025

Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

26.08.25
Ageing Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

05.08.25
Ipsos Encyclopedia Publication

Ipsos Encyclopedia

A unique resource, designed for professional researchers.

17.07.25
Artificial Intelligence Publication

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

17.07.25