Revolutionizing User Experiences with Ipsos UX: Navigating the Technological Landscape

Ipsos UX user-centered approach guides businesses through tech transformations, focusing on customer satisfaction and loyalty. With custom methodologies and a global team of experts, Ipsos is committed to enhancing user experiences across various industries.

The Evolving Landscape of Businesses and Technologies

In the fast-paced world of technology, businesses are undergoing massive transformations. The rise of AI, machine learning, 5G networks, voice interfaces, the blockchain technology, to name a few, are revolutionizing user experiences. Virtual and augmented reality are opening new dimensions of interaction, reshaping our perception of the limit between digital and physical world. As users' expectations and attitudes towards technology evolve, brands are grappling with the challenge of providing a frictionless and consistent experience across physical and digital channels.

The Ipsos Approach to User Experience

Ipsos User Experience (UX) guides businesses through these transformative changes. Our approach is centred on the user. UX studies offer the greatest return on investment when conducted before an experience is developed and delivered to user, yet, we help our customers to understand and analyse user engagement across the entire product lifecycle to spot opportunities for improvement and innovation. Our focus is on creating experiences that resonate with the user, thereby driving customer satisfaction and loyalty.

Core Methodologies at Ipsos UX

Our methodologies are tailored to meet specific business needs.

  • Early Product Strategy: involves conducting exploratory research at the initial stage of product development to better understand user needs and provide strategic direction for product or service design.
  • Usability Testing: evaluates a product by testing it on users to identify potential issues that degrade the user experience.
  • Contextual Inquiry: A field data collection technique used to observe and understand users' workflows and tasks in their natural working environment.
  • Fast UX Following Agile Processes: integrates UX design and user research into Agile development, providing rapid, high quality UX insights, and actionable recommendations within agile sprints.
  • Expert Evaluation: A detailed evaluation of your product by UX experts based on established usability principles (heuristics).
  • UX Score and Quantitative User Experience: A method for quantifying user experience, providing a mix of qualitative insights and quantitative KPIs to diagnose opportunities for improvement.

In addition, we leverage expertise from other Ipsos services to propose the most suited research approach.

Our Expertise Across Industries

Ipsos UX extends its services across a multitude of industries, including e-commerce, fintech, healthcare, government, mobility, luxury, and more. We offer innovative solutions to address the unique challenges and opportunities in each sector, whether focusing on the experience with a website, an app, a physical product, or a service.

The Multidisciplinary and Global Team at Ipsos UX

Our strength lies in our diverse team. Comprising of UX researchers and designers, quantitative and qualitative researchers, anthropologists, psychologists, HMI experts, data analysts, and others, our team is dedicated to enhancing the human experience with technology. We are ready to guide businesses through the process of creating experiences that put customers first, regardless of their location.

Ipsos provides UX reach into over 100 countries via Ipsos UX teams and our network of UX expert partners.

For more information, please contact Giulia Stefani, Head of UX Switzerland, at [email protected].

 

Related news