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Product Testing News

Ipsos Launches Product Studio: A New Era of Product Testing

Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.

03.06.26

Disinformation Survey

Deepfakes, Distrust and Disinformation: The Impact of AI on Elections and Public Perception │ An EPFL C4DT Event

Ipsos Switzerland's Senior Client Officer, Hubert Brossard, shared crucial insights on public perception of AI and disinformation at EPFL's Center for Digital Trust conference, highlighting our commitment to understanding the evolving digital landscape.

04.11.24

Healthcare Publication

Ipsos Update - November 2024

Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

14.11.24

Advertising Publication

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

17.10.24

Artificial Intelligence Publication

Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?

In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.

16.10.24

Ipsos Update Publication

Ipsos Update - October 2024

Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

11.10.24

Creative Excellence Webinar

Ipsos Webinar | AI and Creativity in Advertising: Where should we draw the line?

Can a machine create ads that are as effective as ads made by humans? Where to use AI in the journey to creative excellence? Where should we draw the line?

18.09.24