Business Travel


Brand Image Survey

Global travelers feel comfortable visiting Switzerland in the near future

Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
Coronavirus Publication

Signals #9: Understanding the coronavirus crisis

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Affluent Highlights: how do the European Affluent travel the world?

Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
Coronavirus Survey

Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained

A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.

Flight-shaming: Would you change your travel plans to save the planet?

One in seven say they would pay more for travel with lower carbon footprint than airplanes.
Tourism Publication

Holiday Barometer among Europeans & Americans

Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.