Innovation


Innovation Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Innovation Webinar

[WEBINAR] Innovation Spaces

Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).
Innovation Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations

Food & Beverage Trends: Discover Ipsos POV

In this podcast and report, we talk about global & Swiss food trends. In addition, we cover the effects of Covid-19 on eating and cooking at home and away from home.
Analytics Publication

Cracking the code for voice commerce

Barriers and solutions to accelerate V-Comm adoption.
Ipsos Update Publication

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Packaging Publication

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.