Here you find the webinar recording:
Are you tired searching for the next breakthrough innovation but end up with your 10th line extension? We invite you to inspire & challenge you to rethink your innovation discovery process by truly putting consumers at the heart of it.
In partnership with the MIT Innovation Lab, Ipsos developed a new methodology leveraging big data and semantic AI to uncover...
- … emerging unmet needs and consumer pain points
- … untapped consumer generated need-solutions pairs
- … trends that are big enough to put your category on a growth path
Come and join our webinar!
Bilge Balci , Global Consumer Business Insights & Analytics Lead
Sandro Kaulartz, Ipsos, Chief Research Officer, Social Intelligence & Analytics
Manish Mehta, Ipsos, Director, Innovation and Global innovation Program Lead
Jean-Pierre Berst, Chief Client Officer Switzerland