Ipsos appoints Lifeng Liu as Chairman and CEO, Asia Pacific and China (APAC)

Ipsos today announces the appointment of Lifeng Liu as Chairman and CEO, Asia Pacific and China (APAC), effective November 2nd, 2026. In this expanded role, Lifeng will lead the newly formed APAC region, which brings together Asia Pacific and Greater China under a single leadership structure, alongside his current position as Chairman and CEO of Ipsos in Greater China.

Recognized for his exceptional commercial acumen and deep understanding of markets and clients, Lifeng Liu will leverage his extensive leadership experience to drive growth and deeper integration across the region.

Lifeng has been a pivotal part of Ipsos' leadership for over 20 years. He has consistently delivered strong results in a highly competitive market environment. Under his leadership as Chairman and CEO of the China Region since 2017, Ipsos in Greater China has significantly strengthened its position and achieved remarkable progress. Prior to his current role, he held several senior leadership positions within the company, including CEO of Asia Pacific from 2011 to 2016 and CEO of Greater China from 2007 to 2010. During these tenures, he successfully drove substantial growth in both revenue and operating profit across the region.

This appointment is part of Ipsos' ongoing efforts to simplify its organization and strengthen the execution of its Horizons strategy.

Kelly Beaver, Chief Executive Officer of Ipsos, commented: "I am delighted to announce Lifeng's expanded role. Lifeng has consistently applied his proven leadership to drive significant progress for our business. These changes reflect our commitment to building a stronger, more connected Ipsos that is better positioned to execute our Horizons strategy, accelerate growth, and serve our clients consistently."

Lifeng Liu added: "I am honored to lead the newly unified APAC region at such an exciting time for Ipsos. Bringing Asia Pacific and Greater China together presents a tremendous opportunity to build an even stronger organization. Over the coming weeks, I look forward to spending time with leaders across the region to deepen our understanding of market priorities and client needs, and to work together to deliver exceptional value."

Lifeng Liu holds a Ph.D. in Communication from Peking University, an Executive MBA in Marketing from the China Europe International Business School (CEIBS), and a Bachelor’s degree in Statistics from Beijing Technology and Business University.