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Chairman and CEO of Ipsos China Lifeng Liu won ‘The Innovator 25 award’

The Holmes Report awards “The Innovator 25 award” for Asia Pacific in 2018. Special congratulations to 25 prize-winners, which include Lifeng Liu, Chairman and CEO of Ipsos China, Glory Cheung, chief brand officer of huawei and Rebecca Kuo, senior public affairs director of ABI Asia Pacific. Ipsos China.

 

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As the internet transforms China's marketing world, Lifeng Liu has overseen Ipsos China's revamp of market research from traditional methods based on survey data towards a new model based on big data. Under Liu's leadership, Ipsos China has launched a series of strategic cooperation and strategic investments, which aim to help brand owners develop marketing and user experience management in a more rapid and accurate manner. This includes collaboration with social media such as WeChat, Micro Blog and Baby Tree to improve insight into communities; cooperation with data platforms like Alibaba, JD, Tencent, Baidu, and operators such as China Mobile, China Telecom, and Union Pay on various types of big data; and also alignment with ecommerce and content players.

Special thanks to Lifeng Liu for leading a series of strategic cooperation and investment over the past year, to bring technology and market research closer together, helping Ipsos outgrow its rivals in the fiercely competitive market.

 

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