Ipsos | Consumer-centered as the Key to the Technology-driven Retail Industry
In recent years, technology has driven industry upgrades, and the wave of business transformation is being accelerated. How to dare these challenges and seize opportunities in this process to reshape the retail industry has become the most concerned issue for retailers and brand owners.
According to Alick Zhou, with its maturity, AI technology has now been applied in all aspects, including enterprise marketing, product development, consumption scenarios, supply chain and the construction of enterprise ecology, defining the retail in a new manner. Driven by new marketing techniques, brands and distributors can portray consumers, reach targeted audiences, conduct precision marketing, and improve ROI.
In an era of increasing individual demands, brand owners can avoid lagging behind the times and maintain sustainable development only through in-depth insight into consumers, product innovation, and careful management the segmentation needs of different consumers. With intelligent mobile devices and new interactive forms such as VR/AR, they can open up online and offline data flow, and build smart and boundless marketing scenarios “unlimited in time and space,” so as to provide consumers with an immersive shopping experience, fresh, fun, and that shortens decision-making time. This will allow our brands and distributors to maintain high-speed business growth when the Internet demographic dividend disappears. As far as the supply chain is concerned, the basic purpose of restructuring and optimization is to improve efficiency and reduce costs, which is the development focus of brand owners and suppliers.
Technology-driven new formats of business that are consumer-centered, tries to meet their increasingly personalized needs, establishes multi-dimensional consumer contact points, and stimulates consumer resonance are in full swing. MUJI that has been mainly engaged in household daily necessities has realized cross-industry innovation by integrating restaurants, hotels and other business forms, creating new service scenarios for zero-distance product experience, and establishing a new industrial ecology.
Alick Zhou said: ‘Despite the ever changing market environment and constantly emerging marketing patterns, Ipsos has always insisted on being consumer-centered, and technology-based in the building of a data-insight-action closed-loop. From precise consumer portraits, consumption experience and supply chain optimization, product innovation and industry development recommendations, etc., to be science and technology based, providing global insight through the combination of big and small data, and conducting omni-channel innovation will be the focus of in the development of brands and dealers.’
