Signing Ceremony: Lifeng Liu, Chairman and CEO of Ipsos China (Right)
Xinzhou Xie, Professor and Dean of School of New Media (Left)
The two parties reached a consensus on how to cooperate in the field of new media research. Ipsos established “Ipsos Scholarship and Faculty Grants” and the “Ipsos New Media Innovation Research Fund” in School of New Media, Peking University to support students and teachers of the School and collaborate on innovative research in the field of new media.
“Ipsos Scholarship and Faculty Grants” is set up as an incentive and support to the researches and learning activities of the School in new media areas. To lay a solid foundation for turning out new media talents, the two parties will exchange their related research and case studies, and organize experts or teachers to give courses or lectures on the dynamics of new media.
“Ipsos New Media Innovation Research Fund” is an incentive to innovation research in the new media field. With the development of the Internet and the emergence of new media, the way people obtaining information is redefined, so are the way media organizations producing or marketing their contents. Various technologies that pop up, such as cloud computing, big data, and artificial intelligence, has also contributed to the transformation of the new media. Under such context, Ipsos, as a leading market research group, joins hands with Peking University, China’s top university, to examine marketing models under the new media ecology, explore new research paradigms, and lead the industry. The two parties will jointly release their annual report on the new media.
This strategic cooperation will promote the integration of production, education and research, and deepen the research in the new media. Meantime, the two sides will also look at other cooperation opportunities in the field of new media.