Ipsos News | JD Launched J-insight and the New Insight Project “Jing·Yipinjian” with Ipsos
On May 15, 2018, JD Group held J-insight Ecological Alliance Kick-off Meeting and released its product “J-insight” on its marketing platform. Chairman and CEO of Ipsos China Lifeng Liu, Ipsos China Managing Director Xiaohong Wang, Research Executive Minmin Wang, and Research Manager Yuan Zhou attended the conference. During the event, JD and Ipsos formally entered strategic cooperation and jointly launched an insight product “Jing•Yipinjian” that focused on high-value quality people.
J-insight is a new product of strategic significance released by JD. It is designed to promote brand decision-making by providing intelligent data insight services. Adhering to the concept of platform supply, hinging on the solid technology R&D capabilities, the massive data resources, professional e-commerce operation teams and other premium resources of JD Group, J-insight joins hands with many prestigious enterprises in the industry to create several new insight products.
Managing Director of Ipsos China Xiaohong Wang made a thorough introduction to “Jing•Yipinjian”. According to her, this product combines the experience of Ipsos in market research and employs high-tech means such as programmatic sampling, VR, AI, facial expression coding, and eye tracking for subversive innovation of data acquisition and analysis, insight delivery, data platform and advising and consulting services. By accurately identifying the core quality population, probing into their purchase decision path, assess the value of brands designed for them, track and optimize their experience with the product, “Jing•Yipinjian” will make an all-round interpretation of this population.
In the round table discussion later, Chairman and CEO of Ipsos China Lipeng Liu made a speech entitled “How to Jointly Create the Future Insight Ecology in the Era of Digital Marketing?” and exchanged with attendees on how to better the understanding of consumers in unbounded marketing environment.
Both parties will work wholeheartedly together to obtain insights on the high-value quality population and provide enterprises with customized market solutions.
