Ipsos News | The Second "Lifeng Cup Market Survey and Analysis Contest of Beijing-Tianjin-Hebei University" Review Meeting and Awards Ceremony came to a successful conclusion

The Second "Lifeng Cup Market Survey and Analysis Contest of Beijing-Tianjin-Hebei University" Review Meeting and Awards Ceremony was held in Beijing Technology and Business University and came to a successful conclusion. Mr. Liu Lifeng, Chairman and CEO of Ipsos China, Zhang Wei, Associate Dean of the School of Economics of Beijing Technology and Business University, and Deputy Dean Luo Yubo, Director Xin Shibo, Professor Li Baoren, Academician Sun Zhuang, and Tian Yajuan, Associate Professor of Hebei University, Lei Huaiying, professor of the Tianjin Polytechnic University, and representatives of the winning student attended this Review Meeting and Awards Ceremony.

Wang Minmin, Associate Director of Ipsos and Manager Zhang Lu were invited to participate in the on-site reply and evaluation activities as review experts. According to the review rules, we emphatically investigated the ability of the participating team to combine theory and practice to solve problems. After fierce competition, Wang Dizi, Jia Ting, Zhang Yajuan, Ye Hongli, Li Xinlei team from Beijing Technology and Business University won the first prize.

Lifeng shows that we are in a good era and data generation is happening all the time. Furthermore, the social media develops rapidly. Individuals begin to influence the era and the impacts of point to point increase constantly. We hope that every student can take this contest as a starting point and investigate how to make decisions based on data, carrying out promotion activities by using big data and making greater contributions to the society.

The bonus of this contest was provided by "Lifeng Market Survey and Research Awards Fund".  This fund was established in 2011 by Mr. Liu Lifeng, Chairman and CEO of Ipsos, to encourage undergraduates and postgraduates in the university to work on the practical market researches, and to cultivate students' independence investigation and market research capability. Since 2011, when the first Lifeng Cup Market Survey and Analysis Contest was held, the teams that were selected and funded by the Lifeng Awards Fund have acquired excellent results in the Beijing and the National College Student Market Survey and Analysis Contest, and also laid a solid foundation for cultivating and transporting professional talents in the market research industry.