To Set Sail again for the Future, Ipsos Office in Guangzhou Moved to A New Place

The new office is Located on the 20th floor of Block C, Summer Plaza, GT Land Plaza, or the core area of CBD in Guangzhou. Equipped with a full range of modern office equipment, coffee areas, restaurants, meeting rooms, etc., the new office will ensure all Ipsos employees to brave their daily challenges in a relaxed and enjoyable environment, and to provide better and efficient services to their clients.

Under the witness of guests and Ipsos employees, Lifeng Liu and other Ipsos executives jointly unveiled the nameplate of the new office. He said: “As the largest market research institution in China, Ipsos has established fifteen service lines for a number of industries, and is dedicated to helping brand owners in all industries understand the market and consumers in a timely manner, optimizing marketing strategies, improving user experience and enhancing brand equity.

Besides, it will explore in the future how to better use the global data to understand consumers in the digital marketing era, and how to conduct intelligent marketing. The move of the Guangzhou office to the new location marks a new chapter in the development of Ipsos China in South China. ”

After the ceremony, More than three hundred customers participated in the Ipsos client conference in Guangzhou , to share the new vision into consumer insights, during which Ipsos introduced to guests how to focus on user experience, and gain insight into users based on global data, so as to form a ‘data-insight-action’ closed loop to help clients enhance their exchanges with their consumers and improve marketing efficiency.