Southern Weekly and Ipsos Jointly Promoting Corporate Reputation Building

As one of the most prestigious and popular events in China's corporate social responsibility field, CSR Annual Forum was initiated in 2009 by Southern Weekly, a well-known Chinese Media. Through the annual responsibility ceremony, it aims to explore roads that organizations or individuals with responsibility in the social process should follow, recommend a group of role models and business cases for reference and learning, and work with responsible enterprises and the public to promote social responsibility, spirit, and responsibility & consensus building.

In the 10th anniversary of CSR Annual Forum this year, Southern Weekly and Ipsos joined hands to improve indicators of the ranking system. Together, they will release China’s Real Estate Corporate Reputation Rankings and China’s Internet Corporate Reputation Rankings the same year.

Trust is the most important indicator of corporate reputation. Besides providing consumers with high-quality products and services, enterprises should also participate in public welfare undertakings, and avoid doing things that violate the national legal and moral bottom line. According to Lifeng Liu, in the era of mobile internet and digital media, there is nowhere for any negative voice to be invisible, and it is true with enterprises, which therefore should pay close attention to their words and deeds in daily activities, actively build their reputation and gain public trust.

Chairman and CEO of Ipsos China Lifeng Liu

Liu Lifeng held that: "With ‘justice, conscience, love and reason’ as its basic concepts, Southern Weekly that has stuck to serious news reports is of high influence and credibility. ‘China Corporate Social Responsibility Rankings’ they’ve engaged in over the past ten years is very impressive. With concepts similar to such, and relying on the theoretical systems and methodologies of corporate reputation research carried out globally, such as rigorous scientific sampling, surveys and social media listening, Ipsos works with Southern Weekly to release China’s Real Estate Corporate Reputation Rankings and China’s Internet Corporate Reputation Rankings.”

Chairman and CEO of Ipsos China Lifeng Liu (middle)
Deputy General Manager of Southern Weekly Dengke Meng (right)

Through more extensive and in-depth cooperation, Ipsos and Southern Weekly hope to raise the awareness of Chinese companies of reputation building and by working with all walks of life, constantly improve the business reputation system in the digital age, assist enterprises in social responsibility building, and through targeted corporate reputation system construction, improve the overall competitiveness of all Chinese enterprises.