ANTHON BERG: Digital Playbook for High-Impact SoMe Campaigning

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Like most brands, Anthon Berg is experiencing how the marketing landscape is changing significantly. From previously publishing a large advertising universe perhaps every three years, Anthon Berg now publishes more than 3 times a week on digital platforms. It places new demands on the content, which must deliver a high ‘impact on brand’ and not just the ‘reach’ that SoMe platforms settle for. 

Using the Creative Excellence toolbox, Ipsos has done a digital audit by testing 8 different Instagram ads and influencer content. The results, combined with Ipsos’ extensive experience base, bring together meta-learning in a Playbook. It functions as a strategic reference on how Anthon Berg gets the most out of its digital marketing – in both short and long term.

Discover our Creative | Spark Digital solution

With today’s digital platforms we publish creatives 3+ times a week... marketing is undergoing drastic changes. Ipsos has developed a strategic tool for us to better set up precise content targets and develop campaigns that build brand relationship on Anthon Berg's and not on the platform's premises.

- Group Brand Lead, Anthon Berg

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