The Business of Marketing 2026

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Following a Successful 2025 Conference, We’re Back in 2026!

“All marketers should hear this”

Uncover the potential of marketing as a true business discipline at this one-day event. With a lineup of distinguished speakers, experts, and well-documented cases, this event is a must-attend for marketers seeking to align strategies, unleash commercial potential, and master impactful metrics across the value chain.

The event is a cooperation between the 3 main marketing organisations in Denmark: Dansk Markedsføring, KreaKom and Dansk Annoncørforening, with Ipsos as a strategic partner.  

Why Attend?  

• Gain actionable insights to align marketing with business objectives.
• Learn to maximize strategi, commercial, creative, and media effectiveness.  
• Discover how to differentiate between vanity and valuable metrics for business and societal impact.  

Event Highlights

• Keynote Speaker & 8 Expert Talks.
• Networking with Industry Peers.
• Food and Drinks Provided. 

Get your ticket and find the full programme through the link below. 

Tickets are DKK 1.999,00 for non-members/clients and DKK 999,00 for clients of Ipsos. Use the registration form at the bottom of the page for Ipsos clients to get the discount.

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