WEBINAR: MISFITS and the Machine - How HI+AI can Spark creative effectiveness

There is a rise in digital/social media spend in the media mix these years. Indeed an opportunity to create more to reach more audiences, more segments, more frequently, but with that comes a measurement challenge.

What if we could be in a world where every creative asset you produce could have a data point to support decisions for its use and optimization? At Ipsos, we believe that’s already a possibility, yet it’s not an AI metrics world alone. It’s HI and AI metrics together.

Join our webinar on the 29th of January to discover how Ipsos is providing access to this type of creative performance data at a lower cost, faster time and at scale.

We will touch on topics like:

• How to expand your asset assessment and test creative effectiveness at a larger scale while still utilizing the powerful MisFits framework.
• How Ipsos see the optimal blend of when to use HI and when to use AI to get a picture of the effectiveness of your whole portfolio.
• How you with AI can build large data sets and best-practice learnings from already existing campaigns within your category.

The webinar will be hosted by Morten Stær, Associate Director at Ipsos. 

Sign up below.