[CASE] Glyngøre: Concept and Product Test
Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.
The Danes would like to eat more fish. Glyngøre NemFisk is a new concept of thoroughly prepared dishes that makes it easy to eat good fish any time. Put salmon in a casserole, pour on the sauce, and 20 minutes later, your meal is ready. There is no other concept like Glyngøre NemFisk on the market today, and sauces for oven-baked fish are also an entirely new category. This requires a new level of knowledge if the launch is to succeed. Ipsos’ combination of concept and consumer testing has made it possible to identify the market potential and provide concrete input for the launch strategy. The launch was a great success and the product is performing even better than expected.
Want to know more?
Contact Klaus Mikkelsen, Country Manager
Phone: +45 3319 3999
Email: [email protected]
