Product Testing

In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.

Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.

In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

The total product experience is driven by more than just sensory signals.

In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
 

Be contactless, leverage technology, get social.

Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.