Product Testing


The Power of Product Testing with Synthetic Data

In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
Cases Publication

SCHUR CASE: The Schur spoon delivers high performance in real-life testing

Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.
Society Publication

Ipsos Update - September 2022

In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
Consumer Behaviour Publication

[CASE] Identifying growth opportunities for HARIBO - A Portfolio Study

In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.

Product Testing Publication

Adapting product testing in challenging times

Be contactless, leverage technology, get social.
Concept Testing Publication

[CASE] Glyngøre: Concept and Product Test

Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.