[CASE] PostNord: The effect of digital and print communication
How does the brain react to print and digital advertising? PostNord wanted a deeper understanding of how consumers regard various communication channels, and wanted to know to which channels the consumers reacted most positively.
Ipsos has helped Postnord in this quest through the use of our advanced analytical technology, Neuroscience. This method measures brain impulses and eye movements to map the consumer’s emotional and unconscious reactions to advertising messages in print and digital media. The results have given PostNord further insight into the effectiveness of print and digital advertising in a variety of contexts, and into how print and digital advertising act in synergy with each other.
Want to know more?
Contact Klaus Mikkelsen, Country Manager
Phone: +45 3319 3999
Email: [email protected]
