Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

In this series of monthly infographics, we share research exploring consumer attitudes, emotions, and behaviours. These are examined in the context of unprecedented challenges related to inflation, sustainability, health and wellness, among others.

Based on highlights from our Essentials global consumer tracker, our infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

View our June 2024 infographic: Travel Trends 2024: Balancing Aspirations and Affordability Amid Inflation

View our May 2024 Infographic: Discover how retail therapy elevates non-essential spending but appeals most to those strapped for cash.

View our April 2024 Infographic: Learn how different generations feel about their impact on the environment, how likely they are to take action, and how willing they are to switch away from brands that aren’t environmentally or socially responsible.

Subscribers to Ipsos Essentials can connect with consumers on an ongoing basis as they adapt to the changing world around them. Topics covered include inflation, ESG, global conflict, omnichannel shopping behavior in key verticals, food and beverage (grocery & restaurant), travel, social and entertainment activities, the world of work and employee attitudes, and technology and AI.

We gather data every month in 15 markets (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, the UK, and the US) and extract the key findings that are relevant for your business.

Recent infographics (click on the date to access):

January 2024: Our January infographic is focused on consumer attitudes and behaviors related to AI – their engagement with AI, how they feel it impacts human relationships, and their concerns.

February 2024: Meet Ipsos’ ESG segments and learn how they differ by country, along with how consumers engage in different sustainable behaviors.

March 2024: Meet Ipsos’ Health segments and learn how they differ by country, along with how consumers prioritize health amidst financial pressures.

To learn how you can become a subscriber, please contact [email protected].