How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.

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The best strategic approach to drive growth in the current climate is to play offense as well as defense. This means identifying a suite of strategies that not only optimize costs and pricing, but also adds value to the brand and customer experience that not only addresses the short-term needs of today, but also identifies opportunities for tomorrow.

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Read on as we share case studies to illustrate effective strategies to ensure brand growth despite the shrinking purchasing power of consumers.

This paper is part of a three-part deep dive offering future-proof insights to help brands during inflationary times. Access the full series here.


KEY FINDINGS:

  • The best strategic approach to drive growth in the current climate is to play offense as well as defense
  • If a business mindset becomes one of “stripping out and giving less,” the customer will be left feeling as if they are “receiving less and being undervalued”
  • There is no one-size-fits-all solution: This is a time for every business to intimately know the nuances of its market, its brand, and its consumers

Download the full paper below to find out more. 

 

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