How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.

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The best strategic approach to drive growth in the current climate is to play offense as well as defense. This means identifying a suite of strategies that not only optimize costs and pricing, but also adds value to the brand and customer experience that not only addresses the short-term needs of today, but also identifies opportunities for tomorrow.

Read on as we share case studies to illustrate effective strategies to ensure brand growth despite the shrinking purchasing power of consumers.

This paper is part of a three-part deep dive offering future-proof insights to help brands during inflationary times. Access the full series here.


KEY FINDINGS:

  • The best strategic approach to drive growth in the current climate is to play offense as well as defense
  • If a business mindset becomes one of “stripping out and giving less,” the customer will be left feeling as if they are “receiving less and being undervalued”
  • There is no one-size-fits-all solution: This is a time for every business to intimately know the nuances of its market, its brand, and its consumers

Download the full paper below to find out more. 

Consumer & Shopper