Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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More Equal Than Others | How research can close the inequality gap
Inequality is a recognised problem that is a societal and economic drain. And yet, around the world, even in major economies, we see inequality widening.
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Conversations with AI | How Generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper and better research results. We explore how to align with experts in the art of finding the question that can get the most out of AI solutions.
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What the Future – Gender | The future of how we see gender
The future of gender is in a state of flux. We examine how brands, business and policymakers can navigate changing norms around pronouns, policies and politics.
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What Worries the World? | Inflation is the top concern for 15th consecutive month
Once again rising prices is the number one issue, despite it dropping slightly this month. Meanwhile, South Africa’s worry over unemployment reaches record high.
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Holiday Barometer | Global Travel Trends
Despite high inflation, Europeans don’t intend to make changes to their holiday plans, while nearly a third say they will continue to work in a new trend called “workation”.
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Rewiring Your CX DNA | The foundations of a winning customer strategy
This paper acts as a guide for creating a successful customer strategy, whether that means starting from scratch, making fine-tuning adjustments or going back to the drawing board.
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Spotlight on Global Surveys: We travel the globe to discover the latest public opinion around same-sex parenting, levels of support for people seeking refuge from war and disasters, perceptions of local crime and more.
