LIVE EVENT: Tomorrow’s Tectonic Shifts

The shifts shaping your customers, categories and markets are already underway. The real question is whether you'll spot them early enough to act - or only notice once everyone else has.

On 2 December 2026, Ipsos' global trends experts join leading business voices to decode the cultural, generational and behavioural changes now shaping the decisions businesses need to make next.

This isn't a session about predicting the future. It's about seeing change sooner, understanding what matters, and knowing where to act - across brand, innovation, strategy and growth.

If you're responsible for where your business goes next, this conversation is built for you.

You will leave better equipped to:

• Prioritise the trends that matter for your business and filter out the noise
• Stress-test your assumptions about consumers, culture and generations against fresh evidence
• Turn emerging shifts into action across strategy, brand, innovation and customer decisions
• Walk into your next planning or leadership discussion with sharper questions and stronger recommendations

For leaders across brand, strategy, insights, innovation and growth, the value is simple: a clearer read on what deserves your attention now and what could shape your business next.

Confirmed speakers:

• Simon Atkinson, Chief Knowledge Officer, Ipsos: Ipsos Global Trends Report 
• Marcela Wiwe, VP Marketing Denmark, Carlsberg: Tomorrow Tastes Different
• Emilie Rochester, Senior Content Manager, Ipsos: Ipsos Generations Report 
• Panos Kerasiotis, Director, Market Strategy & Understanding, Ipsos Denmark: Forecasting, Futures Thinking & Scenario Planning

The event is free and will be held in English. 

REGISTER HERE

There will be limited seats available at this event. To create the most relevant and valuable experience for everyone attending, we review seat requests before confirming participation. 

CANCELLATION POLICY AND NO-SHOW FEE

We kindly request that you notify us of cancellations as early as possible to ensure we can offer your seat to someone else and minimize food waste. All registrations for the event are canceled free of charge when this happens before 07:00 AM on the morning of the event. If cancellation occurs after 07:00 AM on the day of the event or a participant fails to participate, Ipsos imposes a fee of DKK 535,- excl. VAT. The fee covers our costs for catering, room hire, administration, etc. Cancellation must be made in writing via email.

CANCELLATION

If you need to cancel your registration, please send an email to [email protected].