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Emerge stronger from the crisis by understanding the changing needs and behaviour of consumers
We know that you have heard a lot about COVID-19 recently. We also know that the companies who emerge stronger from times of crisis are the ones that seize the opportunity to explore and understand the new realities that lie ahead.
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Signals #3: Understanding the coronavirus crisis
The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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[PAPER] Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Majority of people want borders closed as fear about COVID-19 escalates
More of us now believe someone close to us will be infected by the coronavirus pandemic.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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[Webinar 28/5] Traceability and consumer awareness
Join our webinar on 28 May, where we present the results from our recent study on traceability.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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[CASE] Glyngøre: Concept and Product Test
Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.