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Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia
How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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What Worries Denmark? - April 2025
Get your monthly insight into the most pressing reported concerns of Danish citizens.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our Earth Day report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
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The Business of Marketing 2025
Uncover the potential of marketing as a true business discipline at this one-day event on the 21st of May, 2025.
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Ipsos Update – April 2025
Tariffs, Healthcare and Women's Day … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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What Worries Denmark? - March 2025
Get your monthly insight into the most pressing reported concerns of Danish citizens.
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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy