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VELUX CASE: Advertisement post-test
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
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71% of Europeans will be traveling this summer
After two years of restrictions, people show strong enthusiasm to travel this summer. Discover the findings from the 21st edition of the Holiday Barometer by Ipsos and Europ Assistance.
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DANSKE SPIL CASE: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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PANDORA CASE: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
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Ipsos Update - July 2022
In July’s edition of Ipsos Update we reflect on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the changing global attitudes towards refugees, how to achieve intimate consumer connections in large communities and the use of AI to predict future innovation success.
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What Worries Denmark? - June 2022
Inflation is now the top worry among Danes, while worries related to the war in Ukraine is at its lowest since the war began. Get more insights on what worries Denmark below.
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FEMINA CASE: Target group study with reader portraits
Discover how we helped Aller maintain and develop the revenue base.
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What makes people happiest: Health, family, and purpose
New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy
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MERRILD CASE: Identifying the optimal packaging design
Discover how we helped Merrild ensure the optimal packaging design to optimise shopper attention and drive sales.
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Ipsos Quick Take on Inflation: What Business Leaders Need to Know
We explore five data points that are most relevant for business leaders to know right now.