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Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions
New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
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What Worries Denmark? - March 2022
The war in Ukraine continues, and with it increasing worries for the Danes. Here, you get the latest insights on what worries Denmark.
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Innovation can go hand in hand with Inflation
A playbook for innovation leaders in the CPG industry.
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Social listening: A tool to harnessing your competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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LIVE EVENT: Closer to Reality
Now and in the future, you need to be close to your users, consumers and customers. For our first live event in 2022, you will get insights and inspiration from 6 different speakers with different perspectives. Join us 31/3 in Copenhagen!
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1 out of 3 men believe feminism does more harm than good
On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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What Worries Denmark? - February 2022
Just as we thought the total concerns for the Danes would decrease with the decision that Covid-19 is no longer a socially critical disease, the conflict between Russia and Ukraine has instead increased concerns related to foreign affairs. Here we look at the latest data about what worries Danes.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.