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World Refugee Day 2022: 78% globally agree that people should be able to take refuge in other countries
New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine.
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52% globally say cycling in their area is too dangerous
Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic - and widespread support for giving them priority in new infrastructure projects.
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What Worries Denmark? - May 2022
Climate change is still the biggest worry among the Danes. However, inflation has now taken over as the second largest worry - leaving the war in Ukraine on a third place. Get more insights on what worries Denmark below.
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Global Perceptions of Inflation: Further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
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DANISH CROWN CASE: Developing an advertisement universe for Tulip
Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
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What The Future: Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.
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Will people cut down the amount of meat they eat for the planet?
While many adults globally are concerned about climate change, less than half said they’re likely to reduce their meat consumption this year.
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Climate change is a regular concern for half of people globally
In a new global survey, Ipsos found that climate change is a regular concern for half of people globally. Concern is notably higher in Latin American countries, with Colombia, Chile, Italy, Mexico and Argentina all leading the way as those who think about climate change most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.