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Bridging the Brand Experience Gap
Read our newest POV on how to align brand promise and customer experience for business success.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations, and creative ways to get closer to real people in real life. Here you can listen to the latest episodes of season 3.
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[WEBINAR 30/09] Fueling high pace decision-making through DIY research
Join this year's first on-site event "Fueling high pace decision-making through DIY research" on the 30th of September 2021. Sign up here.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, updates on world opinion on globalization, economic recovery, exercise and sports, and more. Read the September issue of Ipsos Update here.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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Ipsos Update – August 2021
Here, we present our monthly round-up of research and thinking with featured topics such as obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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AI-enabled Consumer Intelligence is here
Forrester spotlights AI Consumer Intelligence opportunity in a new report - and Syntheo's winning strategy. Here, you can read about Ipsos' Synthesio platform and why it is rewarded the most complete, accurate, and predictive solution for AICI.
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World Refugee Day 2021: a mixed picture
Our new global survey shows that there is strong support for the principle of people seeking refuge from war and persecution but in practice few are open to accepting more refugees into their country
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Getting It Right: The Brand Strategy Podcast
A fortnightly podcast looking at all things brand strategy.
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[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.