Welcome to Insight Out, a podcast hosted by Ipsos UU. Each month, our hosts will interview dynamic experts from across the insights industry, including within Ipsos, to expose truths, evoke empathy, and fuel business growth now and into the future.
Too often, voices from the margins are overlooked and unseen among our blind spots or drowned out by the masses. In this third season, we’ll aim to get a better understanding of what motivates and drives various fragmented and marginalized communities, and the value of Equity, Diversity & Inclusion in our organizations and brands. We’ll explore how brands can connect with these cohorts and why big change starts with small stories.
Season 3, Episode 2: Evolving the Culture of Gender with Radhecka Roy and Sue Phillips
In this episode, we explore what it means to be a woman in 2021 and how womanhood is shaped by both a culture of gender and the larger social culture. We discuss implications for empowerment and gender balance for both brands and the workplace, and what emerging gender assets companies can tap into to move the needle.
Our experts are Radhecka Roy, Ipsos’ Global Service Leader of Strategic Curation and Cultural Transferability, and author of a new Ipsos study, Being Women: Moving from Equality to Freedom, A Cultural Perspective of Femininity & Empowerment in China, France and USA; and Sue Phillips, Ipsos’ Global Insights for Impact Lead and Head of our Global Gender Balance Network.
Season 3, Episode 1: Listening to Unheard Voices with Luciana Obniski
Luciana Obniski, our UU Head Curator from Brazil, discusses the importance of hearing from all voices when doing research, especially those that typically fall outside of the margins. Too often, important voices are overlooked and unseen among our blind spots or drowned out by the masses. Yet, often it’s the "small" voice that can initiate the biggest change.
[Webinar 19/11] Behavioural science: Creating competitive advantage during changing consumer behaviour
Join our webinar Thursday the 19th of November, where Colin Strong, Global Head of Behavioural Science at Ipsos, will give an overview of the discipline, it’s relevance to understanding today’s consumer behaviours and give examples of the way we apply this for a range of client challenges.