Search
-
Flirtation or commitment: What does the pandemic mean for product subscriptions?
Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post-COVID-19 world?
-
Service with a smile: Delivering customer experience in the face of mask wearing
Since mask wearing is likely here to stay for some considerable time yet, how do organisations create meaningful ‘masked moments’ that encourage customers to return, spend and recommend - while also ensuring that customers and staff stay safe?
-
The impact of race, ethnicity, and national origin on opportunities
A new survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries.
-
Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
-
The Future of Travel - Panel Discussion
View our on demand webinar to hear trends in business and leisure travel, and impacts on customer loyalty programs, financial services and more.
-
8 Social Insights That Helped Define an Extraordinary Year
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands play in the process.
-
Measure and optimise the power of your creative with Ipsos' new pretesting tool
Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.
-
Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
-
A Year in Review - 2020
2020 has been a year of momentous change – real and anticipated. As we pause to reflect at the beginning of a new year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
-
Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.