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Get the report: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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[Webinar 11/6] Understanding the financial consumer: Risks and changing priorities
Join our webinar Thursday the 11th of June, where we will discuss the results from our resent study on changing needs and behaviour of consumers in relation to COVID19 and the financial sector.
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[CASE] Carlsberg: Brand Health Tracking
Discover how we helped Carlsberg implement a Brand Health Tracker (BHT) system to strengthen the global brand building and monitor changes or new potential across markets.
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[CASE] Carlsberg: New segmentation model
Discover how we helped Carlsberg develop a new global segmentation tool for Carlsberg – and gain deep insights into what drives the consumption of different beverages in different situations.
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Global Trends 2020
Ipsos Global Trends 2020 provides a single-source dataset of over 370 questions asked to 22,000 people in 33 markets on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more - combined with expert analysis by trend specialists.
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Emerge stronger from the crisis by understanding the changing needs and behaviour of consumers
We know that you have heard a lot about COVID-19 recently. We also know that the companies who emerge stronger from times of crisis are the ones that seize the opportunity to explore and understand the new realities that lie ahead.
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[CASE] Hummel: Activation of segmentation study
Discover how we helped hummel® generate and activate new knowledge and new tools in the organisation.
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.