Our solutions

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Market Strategy & Understanding
Market Strategy & Understanding
Advisory Services (Strategy3)
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Consumers & Brands
  • Strategy
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Consumers & Brands
  • Market Research
Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Consumers & Brands
  • Brands
  • Positioning
Market Strategy & Understanding
Shopper Research
Grow sales in our disruptive omnichannel world.
Consumers & Brands
  • Shopper
Innovation
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Forecasting
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
  • Innovation
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumers & Brands
  • Package Testing
  • Packaging
  • Innovation
Creative Excellence
Creative Excellence
Creative Development
Build the campaign strategy.
Consumers & Brands
  • Creative Development
  • Advertising
  • Communications
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Advertising
  • Communications
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumers & Brands
  • Advertising
  • Communications
  • Campaign
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Consumers & Brands
  • Brand Activation
  • Brand Health
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
  • Brand Health
Ipsos MMA
Ipsos MMA
Commercial Effectiveness - Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Consumers & Brands
  • Marketing Mix Modelling
Ipsos MMA
Multi-Touch Attribution
Multi-Touch Attribution (MTA) models enable marketing planners to improve the effectiveness of their addressable digital channels.
Consumers & Brands
  • Multi-Touch Attribution
Public Affairs
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public Health
  • Transport
  • Environment
  • Stakeholder Research
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • International
  • Society
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Public opinion
  • Politics
  • Polling
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Global Advisor
Public Affairs
Trends and Syndicated Studies
Local understanding; global context.
Citizens
  • Trends & Prospective
  • Syndicated Surveys
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Corporate
  • Reputation
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Capabilities
  • Communities
  • Qualitative
Ipsos UU - Qualitative
Ethnography Center of Excellence - Immersion
An unfiltered reality of people and their culture, communicated through film.
Capabilities
  • Ethnography
  • Qualitative
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Capabilities
  • Co-creation
  • Qualitative
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Capabilities
  • Qualitative
  • Creative Development
  • Campaign
  • Advertising
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Capabilities
  • Curation
  • Qualitative
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Panels
  • Qualitative
Social Intelligence Analytics
Social Intelligence Analytics
Social Listening Tools by Synthesio
A market-leading social media intelligence suite.
Capabilities
  • Social Listening
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Capabilities
  • Social Media Mining
  • Data Science
Social Intelligence Analytics
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Capabilities
  • Social Media
  • Insights
Observer
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Consumers & Brands
  • Surveys
Observer
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Consumers & Brands
  • Surveys
  • Omnibus
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Surveys
Digital Platform
Digital Platform
Ipsos.digital Platform
World-class market research in the blink of an eye.
Capabilities
  • Digital
  • DIY
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
  • Video
  • Television
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Customers & Employees
  • Audience Measurement
  • Radio
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Customers & Employees
  • Audience Measurement
  • Media
  • Newspaper
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
  • Cross Media
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
  • Out of Home
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
  • Advertising
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Customers & Employees
  • Audience Measurement
  • Digital
  • Media
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
  • Coronavirus
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
  • Data Science
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
  • Affluent
  • Decision Maker
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • Voice of the Customer
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Customers & Employees
  • Mystery Shopping
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Customers & Employees
  • Employee Relationship
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Science
  • Data Science
  • Artificial Intelligence
  • Behavioural Science
  • Neurosciences
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Data Collection