Market Research

Why accessible UX matters
User Experience Publication

Why Accessible UX Matters

Tips for delivering a great user experience.
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Ipsos | Conversations with AI | Generative AI | Workshops
Market Research Publication

Conversations with AI part III: How AI boosts human creativity in ideation workshops

Bright sparks and bold ideas.
Ipsos Synthesio | Generative AI | Social Intelligence | Consumer Insights
Social Intelligence Publication

Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!
Ipsos | Grit Report | Most innovative compay
Market Research Survey

Ipsos ranks as the No. 1 most innovative insights & analytics company in the world in 2023 GRIT Top 50 suppliers list

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report
Ipsos | Conversations with AI
Artificial Intelligence Publication

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.
Ipsos | Conversations with AI | Artificial inelligence
Artificial Intelligence Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Ipsos | White Paper | Research | ChatGPT | Generative AI
Innovation Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.