Advertising

Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.

Discover how we helped the Danish Agriculture and Food Council pre-test an advert.

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

Join our webinar on 29 April 2021, where we will share insights into how testing your ads is always good business.

People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.

Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.

Ipsos has collaborated with Effie, the world's largest global community of thinkers and practitioners of marketing effectiveness, on a new report that showcases creative best practices.

We know that creativity drives successful campaigns and subsequently business growth. Thus, a strong creative foundation is critical to growing your brand – get it right and a spark of magic happens.

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.