Artificial Intelligence

Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

Join us on August 21, 2025 to explore how to craft Persona Bots that enhance innovation, communication, and bring you closer to understanding consumers' genuine moments.

What is the potential for attracting women to AI?

In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.

Trump, Housing, Artificial Intelligence … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

Security, Inflation, Perils of Perception … Ipsos Update explores the latest research and insights on key topics from our Ipsos teams around the world.

Mental Health, AI, Infrastructure … Ipsos Update explores the latest research and insights on key topics from our Ipsos teams around the world.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.