Artificial Intelligence

Combining human empathy and artificial intelligence for brand growth

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

Join us on August 21, 2025 to explore how to craft Persona Bots that enhance innovation, communication, and bring you closer to understanding consumers' genuine moments.

What is the potential for attracting women to AI?

In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.

Trump, Housing, Artificial Intelligence … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.