Women & AI
Despite AI's rapid growth, women remain underrepresented in AI.
In a new study conducted in collaboration with Connected Women in AI, we have attempted to map the existing potential for attracting and retaining women in the AI sector in Denmark. The study examines current barriers and identifies possible solutions for how to create a more inclusive and diverse AI ecosystem in Denmark.
Knowledge of AI
98% of Danes are aware of AI, with 44% having qualified knowledge (i.e. know a lot about AI and use it rarely, occasionally or often).
There is a correlation between age and qualified knowledge of AI. Younger people have more qualified knowledge of AI (54%).
Women and men have the same qualified knowledge of AI (42%/45%).
Fewer women choose the AI path
Yet women are less likely to pursue a career involving AI than men (41% vs. 34%). Women aged 45-64 are particularly unlikely to pursue a career involving AI (61%).
In peripheral Denmark, women feel less encouraged to pursue AI opportunities in their careers than men (56% of women in North Jutland vs. 37% of men in the Region).
Women lack encouragement and support
Fewer women feel encouraged and supported to pursue opportunities in AI and technology in their careers than men (29% vs. 36%) and the difference is very significant among 18-44 year olds (33% vs. 43%).
Potential to attract and retain women in AI
Women lack encouragement and support
To counterbalance women's experience of a lack of support to pursue opportunities in AI, it would be beneficial to support companies to implement clear and measurable policies that promote equality and inclusion in AI.
Increased qualified knowledge of AI among women
There is a need to increase women's qualified knowledge of AI through, for example, education and training. There is also a need to address geographical differences and implement targeted efforts in regions with lower AI knowledge to increase knowledge of and use of AI, especially here.
Advancing AI education and career opportunities
There is potential to promote AI learning and career paths, especially among women and older age groups, through tailored educational programs.
This could be done through collaboration with educational institutions to inspire and motivate more women to choose AI-related fields of study and courses.
Leverage engagement among young people
Leverage the increased AI awareness among younger people to drive future engagement and leadership in AI.
Also, further develop initiatives that increase the visibility of women in AI and disseminate and communicate the benefits of mentoring and networking opportunities.
Please reach out to Klaus Mikkelsen på [email protected] if you want to know more.
About the study
This quantitative study was conducted in a nationally representative sample of gender, age and region among Danes aged 18-64. A total of 604 interviews were conducted.
Ipsos Denmark was responsible for data collection. Data was collected in the period January 31 - February 3, 2025.
Questions used for this report were included in a larger online survey conducted among panelists in the Ipsos panel.
More on AI
Download our newest report Ipsos AI Monitor 2025.
